Designing the Perfect Social Media App

It’s hard to beat social media apps for raw numbers of users and engagement hours. Statistics suggest that half the world’s population use social media. That’s around 4 billion people. While in terms of engagement, daily usage is on average 2 hours 25 minutes.

But it’s not just the current amount of users that’s impressive. Social media year-on-year growth rates since 2015 are on average 12.5%. The space is incredibly vibrant and creative, with lots of opportunities, niches and communities to serve.

If you want to develop a social media app, you’ll run into some stiff competition. Only the best and most creative apps are able to cut through the noise and survive. But how do you define the perfect social media app? Is it by the sheer number of users? Its features? Monetisation and earnings? All of the above?

While Facebook is currently the most used social media app — with more than 2 billion active daily users — there is still plenty of room for unique and innovative apps to explode into prominence. In April 2020, the Alpha Exploration Co. launched Clubhouse. It was a huge success and proved that the right app idea can penetrate even the most crowded of markets.

If you’re looking to design and build a social media app, you’ll need to understand what your competitors and potential audience are responding to. This article will look at a host of different social media apps that are performing well across several metrics in 2021.

We’ll look at current trends and features to figure out what ingredients are responsible for their success. From there, founders can better understand what types of apps will resonate with the social media users of 2021 and beyond.

Most Popular Social Media Apps of 2023

1) Facebook best social media app

Monthly active users (MAU): 2.8 billion

Facebook is by some way the world’s largest social network with 2.8 billion monthly active users. Most people use Facebook to connect with friends, family, co-workers, colleagues, and school friends by using various forms of shared media like posts, comments, videos, pictures, live videos and Facebook stories.

However, Facebook has introduced a slew of innovative features over the years. For example, Facebook 360 is compatible with the Oculus V.R. headset.

But perhaps the areas where Facebook are most impressive is through their use of organic and paid social marketing to drive revenues. To give an idea of how successful that has been, almost 1 in 5 adults made a purchase through Facebook last year.

Facebook has become a place where brands drive awareness on their platform through organic content and develop relationships through customer service. Additionally, Facebook Shops is another area where eCommerce and consumers meet, with Facebook taking its cut.

Facebook App Features:

  • Sharing content
  • Playing games
  • Follow artists, brands, business
  • News
  • Local events
  • Facebook Marketplace for buying and selling goods

2) YouTube

MAU: 2.29 billion

Video hosting giant YouTube has come a long way. While the platform is mainly about hosting videos, its social dimension has developed dramatically over the years. YouTube hosts an unbelievable amount of content creators serving a never-ending variety of niches. As a result, audience numbers and engagement are sky-high.

Their model is simple. Allow channels to build passionate and loyal followings, then split the ad revenue. In short, YouTube is all about content. But instead of investing in content, like, say, T.V. or other streaming sites, YouTube monetises user-generated content.

As a social media app, YouTube is huge. It has vast communities for every niche, with passionate and lively comment sections.

YouTube App Features:

  • Allows content creators to make and stream videos
  • Allows users to watch videos
  • Massive user base with comment sections for each video
  • Sells music and videos.

3) WhatsApp

MAU: 2 billion

WhatsApp is the world’s largest messaging app with a vast user base of around 2 billion. However, it can be considered a social media app. There are two ways that users can connect over WhatsApp: one-to-one or within social groups.

It’s not an exaggeration to suggest that WhatsApp has become central to the lives of many people, with work, family, or interest groups enabling a connection between people.

WhatsApp is also used for commercial messaging. Many eCommerce brands use the platform to communicate with customers, showcase products, and solve service issues.

WhatsApp Business is a customer service tool that allows smaller businesses to have better communication with their clients. Many of these businesses also use bots, eliminating the need for customer service staff and allowing their customers to access 24-7 service. WhatsApp payments.

WhatsApp App Features:

  • Groups are used by almost everyone, from families, colleagues, and business
  • WhatsApp payments allow eCommerce businesses to sell items over the platform.
  • Facility for brands to use WhatsApp as their way to conduct customer service, marketing, and more.
  • No ads

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